Clickbait \u00e4r rubriker eller inl\u00e4gg utformade f\u00f6r att v\u00e4cka nyfikenhet, r\u00e4dsla eller ilska \u2014 inte f\u00f6r att ge dig faktisk information. Det \u00e4r ett aff\u00e4rsmodellsproblem: ju fler klick, desto mer annonsint\u00e4kter, oavsett om inneh\u00e5llet h\u00e5ller vad rubriken lovar.<\/p>\n\n\n\n
Det finns n\u00e5gra tydliga varningssignaler att h\u00e5lla utkik efter. Rubriker som utel\u00e4mnar det viktigaste \u2014 ”Det h\u00e4r h\u00e4nde i riksdagen ig\u00e5r” \u2014 tvingar dig att klicka f\u00f6r att f\u00e5 veta vad som faktiskt h\u00e4nde. Superlativ utan grund, som ”det v\u00e4rsta p\u00e5 decennier” eller ”historisk h\u00e4ndelse”, anv\u00e4nds f\u00f6r att bl\u00e5sa upp annars ordin\u00e4ra nyheter. K\u00e4nsloladdade ord som ”chock”, ”avsl\u00f6jar” och ”sanningen om” \u00e4r andra klassiker.<\/p>\n\n\n\n
Det farliga med clickbait \u00e4r inte bara att du sl\u00f6sar tid \u2014 det \u00e4r att det successivt f\u00f6rvr\u00e4nger din bild av verkligheten. Om varje rubrik signalerar kris och katastrof b\u00f6rjar du uppfatta v\u00e4rlden som mer kaotisk \u00e4n den \u00e4r.<\/p>\n\n\n\n
N\u00e4sta g\u00e5ng du ser en lockande rubrik \u2014 pausa. Fr\u00e5ga dig vad rubriken faktiskt p\u00e5st\u00e5r, och om den svarar p\u00e5 fr\u00e5gan eller bara st\u00e4ller en ny.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
”Du kommer inte tro vad som h\u00e4nde.” Jo, vi vet exakt vad som h\u00e4nde \u2014 ingenting. Clickbait \u00e4r utformat f\u00f6r att lura dig att klicka, inte f\u00f6r att informera dig. H\u00e4r \u00e4r verktygen du beh\u00f6ver.<\/p>\n","protected":false},"author":1,"featured_media":363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ichigo.se\/index.php?rest_route=\/wp\/v2\/posts\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ichigo.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ichigo.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ichigo.se\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ichigo.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=147"}],"version-history":[{"count":5,"href":"https:\/\/ichigo.se\/index.php?rest_route=\/wp\/v2\/posts\/147\/revisions"}],"predecessor-version":[{"id":365,"href":"https:\/\/ichigo.se\/index.php?rest_route=\/wp\/v2\/posts\/147\/revisions\/365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ichigo.se\/index.php?rest_route=\/wp\/v2\/media\/363"}],"wp:attachment":[{"href":"https:\/\/ichigo.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ichigo.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ichigo.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}